Apple
Apple was founded on the 1st April 1976, to develop and sell Steve Wozniak's Apple I computer. By April 1977, a new more capable computer, the Apple II become a force to be reckoned with in the computing industry. Although Apple would continue to grow as a company, it faced substantial hurdles in the years to come that would take it it to the brink. The most visible problems such as the ill fated Apple III, Apple Lisa, and the less than stellar sales of the Apple Macintosh in it's early days made many ask questions about their future. By late 1985, both Steve Jobs and Steve Wozniak had left the company. Eventually the Macintosh did prove to be successful, and this led to a 5 year renaissance for Apple with the other computing manufacturers playing catch up. However, by the mid 90's although Apple had changed the way the world used computers, it had also lost its way, saturating its user base with products that failed to provide any competition in both power or price. By 1997 the company was staring bankruptcy in the face, and were only saved after acquiring the NeXT computer company and bringing back Steve Jobs as an interim CEO.
After a brief honeymoon period, Steve Jobs set about restructuring Apple to become more streamlined, removing many of its product line whilst also laying off a substantial number of its employees. By the end of the 90's Apple were again making inroads into the computer market, with new and exciting products such as the iPod, iPhone, iPad and the new laptops and desktop computers. By 2010, Apple had transformed into the new rising star in the computing industry, but just 2 years later, its founder and guiding light had passed away.
Although questions about Apple's future without the Steve Jobs were aired, it proved to be premature, and by 2023 Apple is considered to be the most valuable brand on the planet, having not only changed how we use computers, but also how we listened to music and watch movies.
After a brief honeymoon period, Steve Jobs set about restructuring Apple to become more streamlined, removing many of its product line whilst also laying off a substantial number of its employees. By the end of the 90's Apple were again making inroads into the computer market, with new and exciting products such as the iPod, iPhone, iPad and the new laptops and desktop computers. By 2010, Apple had transformed into the new rising star in the computing industry, but just 2 years later, its founder and guiding light had passed away.
Although questions about Apple's future without the Steve Jobs were aired, it proved to be premature, and by 2023 Apple is considered to be the most valuable brand on the planet, having not only changed how we use computers, but also how we listened to music and watch movies.